How to Make a Successful Photography Site: A Short Guide

Flickr, 500px, Instagram – the number of great platforms where people are sharing their photos is growing every year. However, if you want to become a successful photographer, you must create a photo website. This is the place where you will get a chance to display your work in a professional and attractive way. Only a small number of photographers today have extensive knowledge of web design, but that’s not a problem. Creating a website is now easier than ever. The following is a short guide that will help you make a photo website that will highlight your work in the best possible way.

  1. Identify your goal

This is the first step in this process. You must determine what’s your main goal? Why are you making this website? To get more clients? To show your best photo projects? Maybe a mix of these two things? In any case, you must know the answer. If you are like most photographers, then you probably have photos made for different reasons and in different styles. A good photo website will have separate categories and galleries for these photos. In this way, you can avoid confusion in visitors.

  1. Showcase your best work

Once you identify your goal, it is the right time to select the best shots you have. This is not a social media network where you are posting almost every photo that you find interesting. Your website should showcase your best work. Be as objective as possible and choose the most representative photographs. It is also important to upload a relatively small number of photos because otherwise, this can become an overwhelming experience for the visitors.

  1. Think about the layout

The next step is to think about the visual elements and structure of your online portfolio – the layout. Obviously, your photos must be the most important element of your website. Do your best to emphasize their unique appearance. A minimalistic style will probably help you.

  1. Include the most important pages

So, besides the page dedicated to your galleries, you must have an attractive home page, an About Me/About Us page and contact page. Allow users to comment photos (protect yourself against spammers by adding a verification system).

  1. Use social media

Now that your website is up and running, you should make an effort to promote it. Use social media platforms to make your website more visible.

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