If you are planning on building your business photography, here are 7 things you need to keep in mind before you start!
Starting a business photography and running a serious business are two different things. In order to run a successful business, you need to start the right way. You can’t make mistakes and then expect to be a successful photographer and prosperous entrepreneur.
Making small mistakes is part of the learning process, but you can’t allow yourself to make the big and fatal mistakes. Those mistakes will destroy your business photography and will leave you with nothing.
You need to keep in mind that the competition is fierce. You need to give your best effort and try to overcome the competition by offering better products, better service, quality, and value. All customers will appreciate this.
In this article, we are going to present you the most important things you need to keep in mind before starting your online business!
- Learn to Shoot in Manual Mode – The value of shooting in manual mode is in how it commands you to understand what is happening with your camera and the light around you. By learning the manual mode shooting from the start will help you get more control over your photos and will also improve your shooting skills. Another benefit is that manual mode shooting allows you to be more consistent in your exposure which additionally could save you some time when editing.
- You Are Not just a Photographer – Remember, if you are starting and running your own photography business, you need to understand that you are not just a photographer and that you need to wear a baker’s dozen of hats. Now you are a photographer, a book keeper, a customer service experts, a social media whiz, a marketing director, a website creating person, a branding professional, a treasurer, a secretary, and pretty much any other title and position you can think of.
- Be Patient – It takes a time to get good at this business. It takes a time to get good at photography, at marketing, at customer service, at business organization, and at the dozens of things you need to be an expert at in order to run a successful business.
- People Skills are the Most Important Skills –You need to understand that photography is a clear people business. Whether you are a portrait shooter or a landscape shooter, your customers are people. And the better you take care of your customers, the more success you will experience.
- Branding is Necessary, but Stationery is Not – Branding is probably one of the most important things in the online world. However, packing, brochures, and business cards are totally useless. When it comes to your branding, make sure to create something unique, personal, valuable, and consistent. It will help you to stand out from the crowd and attract new potential clients.
- Get Outside Inspiration – If you don’t look for inspiration, you can’t expect to offer something unique and original. You will find yourself just doing the same as every other photographer on this planet. Remember, great photographers and businesses don’t do the same. Instead, they always find ways to stand out from the crowd.
- Referrals are Essential – You should know that word of mouth referrals are one of the best and most powerful sources of using photography services. People trust the recommendation of a friend! So work hard and get your referrals!
If you are ready to start your photography business, start today! Good luck!